As a proudly Emirati brand, we are committed to preserving tradition while embracing the needs of today’s dynamic women. Our designs reflect a deep respect for heritage, with a contemporary twist that aligns with your fast-paced lifestyle.
Founded with the vision of empowering women, we create simple, casual, and timeless abayas designed for university students and corporate professionals.
Our collection seamlessly blends comfort, sophistication, and sustainability, ensuring you feel confident and stylish in every setting.
At the heart of our philosophy is a dedication to sustainability. We prioritize ethical production practices and thoughtful design to reduce waste and make fashion a force for good. Whether you’re attending a meeting, heading to class, or enjoying a casual outing, our abayas are made to adapt effortlessly to your everyday life. With Wear RAD, you’re not just wearing an abaya; you’re embracing a lifestyle that values simplicity, elegance, and purpose.
Wear RAD Be RAD
Each RAD abaya is born from a design philosophy that values form and function equally. Precision tailoring, fluid silhouettes, and sustainable craftsmanship define our approach
